![]() ![]() But when I ask her why she needs 24 different perfumes with her name on the bottle (“Why not have just, like, one signature scent ?”) it takes a moment for the question to register. ![]() 5, probably the most famous fragrance ever, “Chanel No. Paris Hilton is really good at assimilating to the people around her - fans, paparazzi, reporters who buy everything secondhand and don’t own a single bottle of perfume (I mistakenly call Chanel No. There’s an ever-so-slight rasp in her voice - she’s been doing promotional overtime for the just-released “Platinum Rush,” squeezing it in between publicity for The American Meme, a new Netflix documentary she stars in and executive produces, a new nail polish collection, and a new “ virtual reality experience” that lets anyone with a VR headset travel, party, and shop like a member of her entourage. We’re at the New York headquarters of Paris Hilton’s perfume dynasty, and that’s no hyperbole: At two dozen fragrances deep, she’s got one of the most s uccessful celebrity fragrance lines of all time, reportedly falling only behind Elizabeth Taylor in sales. I’m working on a new show, and producing films. She’s wearing a black suit jacket, and scratching the head of a dog so small it could be a chocolate-covered Twinkie. “My schedule is insane,” Paris Hilton says. Sitting in the swivel chair across from me is Paris Hilton. It’s late afternoon, and the people nestled in the cubicles outside are starting to yawn, stretch, and launch into their end-of-day routines. ![]() I’m in a conference room in Midtown, Manhattan. ![]()
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